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TAIWAN Business.EU l institutions l agencies

MEDICAL TAIWAN 2019 Exhibition

From 27.6. to 30.6.2019 the Technology Centre of the CAS prepared a business

delegation to the MEDICAL Taiwan international exhibition in Taipei. The delegation,

which was organised as part of services provided by the Enterprise Europe Network

(EEN), gave several Czech companies from within the medical field an opportunity to

present themselves on the joint stand situated in a prominent position by the main

entrance to the TWTC (Taipei World Trade Center) hall.

tatives of two leading Taiwanese hospitals

and a business meeting – ‘B2B matchmaking event in MEDICAL Taiwan’. Companies had the possibility to book up to 8 half

hour long bilateral meetings with partners

based on their registration form profiles.

The event enjoyed great media coverage

by TAITRA and film clips and subsequent

interviews with the participants were

shown on the big screen by the main

entrance where they could be viewed from

the vestibule of the Exhibition Centre,

which further increased the promotion of

both the exhibition and the individual

participating companies.

In the evening TAITRA arranged a meeting

between representatives of the Enterprise

Europe Network from various countries

and TAITRA management, attended by the

President of TAITRA and its medical sector

managers. This was followed by an official

dinner for all the participants in the

European delegation, including the client

companies and attended by Taiwan’s

Minister of Health.

The TWTC was built in 1986 by the most

important Taiwanese business organisation – TAITRA (Taiwan External Trade Development Council) as a modern centre

combining exhibition, conference and

office spaces with the aim of supporting

international trade. The architecture of the

multi-storey exhibition building situated in

the city centre and the exhibition facilities

give visitors a feeling of occasion, just like

many other centres in neighbouring Asian

countries, and all this only confirms the

emphasis put on the development of

international business relationships by

Southeast Asian countries.

The MEDICAL Taiwan exhibition is the

largest event focused on the medical sector

in Taiwan and products and technology

from literally every part of this sector can be

found there. Last year the exhibition welcomed 50,000 visitors from Taiwan and other

countries such as Hong Kong, Vietnam, the

USA, Singapore, Thailand, Malaysia, Korea,

Indonesia, the Philippines, etc. Two other

special 2019

exhibitions with related topics took place

concurrently at the same venue: the MEDICARE and the SenCARE (elderly care)

exhibitions.

The international Enterprise Europe

Network prepared a busy three day

schedule for companies participating in the

‘European Delegation’ at the MEDICAL

Taiwan exhibition and it was up to individual participants to utilise these opportunities to their best effect. However, of all the

European Delegation only the Technology

Centre of the CAS was able to offer their

client companies a presentation on the

joint stand which was made possible

thanks to the substantial help given by the

TECO (the Taipei Economic and Cultural

Office Prague, a Taiwanese governmental

organisation) which has been co-operating

with the Technology Centre of the CAS for

a long time.

For example, the first day of the programme included a meeting with the represen-

A wide range of healthcare IT technologies

was one of the main trends at the exhibition; from equipment for diagnostics and

surgical tools for operating theatres to the

utilisation of mobile applications in elderly

home care. A large number of products

were designed to ensure quality care for an

aging population as a similar demographic

will soon apply in Taiwan too and the

market is preparing for this in advance.

Another extremely interesting item were

new surgical procedures using implants

made from new materials.

The Czech Republic has a very good

reputation in Taiwan and there is usually

great interest in co-operation with Czech

companies. This is supported by the

statistics of business co-operation between

the Czech Republic and Taiwan. Over the

last five years the bilateral trade increased

by almost 20% to the current CZK 31.2

billion (2018), however, a significant deficit

still remains on the Czech side. This is

mainly due to Taiwan’s investment in the

electrotechnology sector and the associated import of these components to the