MediaMax: Business and marketing partner

TAIWAN Business.EU l institutions l agencies The range of activities and sectors that Enterprise Europe Network covers in the Czech Republic is very wide. Therefore, in 2018 the network began focusing its attention within the context of Czech-Taiwanese cooperation on a rather non-traditional industry sector – cycling industry, which is highly popular in both the Czech Republic and on Taiwan. In autumn 2018, the 31st annual international trade fair called Taipei Cycle Show will take place. Its importance in the field is evident from the number of exhibitors and visitors. In 2017, the trade fair hosted 1,170 exhibitors and was visited by over 44,000 people from 97 world countries, highest numbers coming from China, Japan, USA, Korea and Thailand. The trade fair is responding to the latest trends and dedicates special attention to start-ups offering innovative ideas in the world of cycling, and exhibitors who integrate IoT into the cycling industry. Fans of the sport can therefore enjoy new experiences while biking using advanced mobile devices, cloud systems, etc. There has also been much interest in electric bikes, whose sales and popularity in the world continues to grow. Within its activities for Enterprise Europe Network, the Technology Centre of the CAS will organise a stand on the trade fair in cooperation with TAITRA where Czech companies will have the opportunity to present their products. These companies will have the chance to participate in a cooperative meeting of companies, organised under the auspices of the international Enterprise Europe Network. If you wish to learn more about Enterprise Europe Network and its activities and services, visit its website or contact the authors of the article. www.een.cz Authors: Petr Hladík, Barbora Vacátková advertising Business & Marketing Business & Marketing Partner for Europe Czech Republic Taiwan Germany Poland Austria Italy www.mediamax.cz www.taiwanbusiness.eu 15